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LUX RADIO PRANK
Using the power of radio to sell fragrance.

ABBOTT BREASTFEEDING MANNEQUIN
In Colombia, breastfeeding in public is taboo. This innovative media idea attracted attention to this issue by replacing one of each store’s mannequins with a breastfeeding mannequin.

CREAMSILK HAIR QUARTET
To demonstrate hair strength, human hairs replaced violin strings played by a professional quartet.

LUX RADIO PRANK
Using the power of radio to sell fragrance.
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