The campaign for smartphones includes three vertical videos that BBDO created and produced (remotely via livestream due to social distancing), highlighting three different merchants symbolic of the small business market in Singapore – a Florist owner, a Tailor shop owner and Convenience Store owner. The attention-grabbing storytelling effects and vertical aspect ratio immediately stops the viewer from scrolling. And this is the goal, to encourage small business owners to watch and be inspired to take Visa’s offer for help